Float Media House - Performance Marketing Agency, Programmatic, Search and Social. White Glove Media buying, Independent DSP, Advertising Agency

We plan and manage advertising campaigns for you

Our mission is to deliver measurable results and drive business growth through data-driven insights and strategies.

Harnessing the capabilities of the industry's best DSPs (Demand Side Platforms), we curate personalized and targeted advertising campaigns that not only engage but also effectively convert your audience, turning insights into successful outcomes.

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At FLOAT, we’ve streamlined the process of launching a successful programmatic advertising campaign down to a few simple steps. Our approach is designed to ensure that every campaign aligns perfectly with your objectives, reaching your target audience with precision and efficacy.

Search, Social, &
Programmatic

Submit Your Creative Assets

Pixel Setup

Onboarding Call

Select Media Channels & Budget Allocation

Campaign Timeline Setup

Step 1: Submit Your Creative Assets

Your journey begins with the submission of your creative assets. These assets could range from visually captivating images, engaging videos to persuasive ad copy - essentially, any material that communicates your brand message effectively. Please have these ready as they form the foundation of your advertising campaign.

Step 2: Pixel Setup

Once we have received your creative assets, our expert team will assist you with pixel setup. This crucial step involves embedding a piece of code (pixel) on your website which allows for the tracking of user behavior, facilitating data-driven decision-making throughout the campaign. It not only helps in retargeting potential customers but also aids in refining the overall strategy to achieve better ROI.

Step 3: Onboarding Call

Next, we schedule an onboarding call with you to dive deep into your business goals, target audience, and expectations from the campaign. During this call, we'll also walk you through our methodologies and tools, ensuring you have a clear understanding of how our programmatic advertising solutions can elevate your brand.

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Step 5: Campaign Timeline Setup

The final step involves setting up the timeline of the campaign and weekly performance calls. With a well-defined KPI's, start and end date, we can monitor the campaign's progress meticulously, making necessary adjustments along the way to ensure maximum impact and reach.

Our Recent Work

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Alleviate Tax

Float x Alleviate Tax - Performance Marketing Partners

Evolution Media Group

Phil played a pivotal role at Evolution Media Group, where he was instrumental in developing and quality-assuring the systems that evolved into today's EvoAttribute and EvoTD products. His expertise was key in shaping the foundational technology.

AudienceX

As a Programmatic Media Manager at AudienceX, Philip was instrumental in steering the performance of omnichannel multimillion-dollar campaigns.

Boutique Jewelry Brand

A brand like John Hardy ran lower funnel campaigns that lead to a 800% ROAS in the month of December

H&L Partners

Leading Digital Strategies on Agency Accounts: McDonalds, Toyota Northern California, Workrise, Upwork, AAA, VSP

Quick Service Restaurants - A Brand Like McDonald's

We implemented a comprehensive omni-channel geofencing strategy for a company like McDonald's, leveraging mobile app notifications, creative messaging, social media, and audience segmentation based on time and frequency.

CraftScape Creations

As Fractional Chief Marketing Officer at CraftScape Creations, a prominent design and build firm in Los Angeles, Philip spearheaded strategic initiatives that shaped the company's growth trajectory.

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